---
title: Company - Moving History, Mission and Values
description: "Moving: tradition and innovation in the creation of professional chairs, with a focus on quality, safety and respect for the environment. Discover the company!"
date: 2019-01-09
url: https://movingchairs.it/en/moving/company.html
---

# Company Moving

A **solid reality for over 40 years**. Moving is synonymous with Italian excellence in the design and production of professional chairs. Since its foundation, our company has pursued the**perfect balance between traditional craftsmanship and technological innovation**.

Each chair is designed and manufactured entirely in our factories, with an **approach that combines design, ergonomics and sustainability**. Through continuous research and attention to detail, Moving is an international benchmark for those seeking high quality solutions designed to enhance any environment.

![office chairs Moving](https://movingchairs.it/images/about/foto-ufficio-aziendale-sedie-moving-dreechairs-460x620.jpg)

![pietro lovato Moving](https://movingchairs.it/images/about/foto-storica-lovato-650x651.jpg)

## The story of our company

The history of Moving **began in 1980, when Pietro Lovato founded a small workshop** dedicated to the production of professional seating.

His entrepreneurial experience, combined with the energy and fresh vision of the new generation, guides the company in the respect of its **original philosophy**: moving towards the future and innovation, while maintaining firm roots in a solid and consolidated tradition.

Today, Moving continues to be a**family business that thinks and acts big**.

## Our goal is to create well-being

Our mission is simple but ambitious: to **improve the quality of life** through seating that synthesises ergonomics and comfort with elegant, eco-friendly design. We are proud of our **100% in-house production**, which allows us to guarantee the highest quality in every detail.

From the **selection of raw materials** to our innovative patents such as the Synchrotek mechanism, we strive for**excellence and well-being** every day.

### Company Timeline

1980

The beginning

![lovato pietro Moving](https://movingchairs.it/images/about/lovato-srl.jpg)

It all began with a small workshop, from which *Pietro Lovato* developed the business that has been producing [professional seating](https://movingchairs.sviluppo.host/collezioni/executive.html) ever since.

1980

2004

Moving srl

![showroom Moving Chairs](https://movingchairs.it/images/about/moving.jpg)

In order to give the company more visibility in the foreign market as well, a new company was created, [Moving srl](https://www.movingchairs.it/), a name that derives from Pietro Lovato's main characteristic, movement, which carries on the production that began with Lovato srl.

2008

Pietro Lovato Luxury

![pietro lovato luxury](https://movingchairs.it/images/about/pietro-lovato.jpg)

Because style is an interpretation of beauty, the marvellous mirror of being in appearance.

2008

2009

Dimusa Cile Collection

![Dimusa Moving Chairs](https://movingchairs.it/images/about/dimusa.jpg)

**Dimusa Chile Collection**. In order to promote Moving technology and Italian style, [Dimusa](https://www.dimusa.cl/) was born, a subsidiary that, operating in accordance with the values and guidelines of the main company, assembles, **covers and sells office chairs throughout South America**.

2012

Balsameria Casa Lovato

![balsameria casa lovato](https://movingchairs.it/images/about/balsameria.jpg)

**Balsameria Casa Lovato**. A project born out of Pietro Lovato's love for his homeland, a vital brand, proud of its roots.

2012

2017

Giola Smart Chairs

![Giola Smart Chairs](https://movingchairs.it/images/about/2017-giola.jpg)

A brand designed to meet the needs of the market, whenever the project dictates highly competitive prices, without sacrificing Moving quality.

2023

Evima Wellness System

![Evima Wellness System](https://movingchairs.it/images/about/evima-2023_white.png)

The latest brand created stems from Pietro Lovato's desire to bring greater wellbeing into people's lives thanks to his experience in the field of comfort and ergonomics.

2023

### Family Brand

[![lovato factories](https://movingchairs.it/images/brand/lovato-factories.jpg)](https://www.lovato.it/lovato/)

[![giola smart chair](https://movingchairs.it/images/brand/giola.jpg)](https://www.giolachair.com/)

[![dimusa cile chairs](https://movingchairs.it/images/brand/dimusa-cile-chairs.png)](https://www.dimusa.cl)

[![pietro lovato luxury chairs](https://movingchairs.it/images/brand/pietro-lovato-luxury-brand.png)](https://www.pietrolovato.it/)

[![evima riscopri il benessere](https://movingchairs.it/images/brand/evima-2025-258x156.png)](https://shop.evima.it/)

[![balsameria lovato](https://movingchairs.it/images/brand/balsameria-casa-lovato.jpg)](https://www.balsameriacasalovato.it/)