Company Moving
A solid reality for over 40 years. Moving is synonymous with Italian excellence in the design and production of professional chairs. Since its foundation, our company has pursued theperfect balance between traditional craftsmanship and technological innovation.
Each chair is designed and manufactured entirely in our factories, with an approach that combines design, ergonomics and sustainability. Through continuous research and attention to detail, Moving is an international benchmark for those seeking high quality solutions designed to enhance any environment.
The story of our company
The history of Moving began in 1980, when Pietro Lovato founded a small workshop dedicated to the production of professional seating.
His entrepreneurial experience, combined with the energy and fresh vision of the new generation, guides the company in the respect of its original philosophy: moving towards the future and innovation, while maintaining firm roots in a solid and consolidated tradition.
Today, Moving continues to be afamily business that thinks and acts big.
Our goal is to create well-being
Our mission is simple but ambitious: to improve the quality of life through seating that synthesises ergonomics and comfort with elegant, eco-friendly design. We are proud of our 100% in-house production, which allows us to guarantee the highest quality in every detail.
From the selection of raw materials to our innovative patents such as the Synchrotek mechanism, we strive forexcellence and well-being every day.
Company Timeline
1980
The beginning
It all began with a small workshop, from which Pietro Lovato developed the business that has been producing professional seating ever since.
1980
2004
Moving srl
In order to give the company more visibility in the foreign market as well, a new company was created, Moving srl, a name that derives from Pietro Lovato's main characteristic, movement, which carries on the production that began with Lovato srl.
2008
Pietro Lovato Luxury
Because style is an interpretation of beauty, the marvellous mirror of being in appearance.
2008
2009
Dimusa Cile Collection
Dimusa Chile Collection. In order to promote Moving technology and Italian style, Dimusa was born, a subsidiary that, operating in accordance with the values and guidelines of the main company, assembles, covers and sells office chairs throughout South America.
2012
Balsameria Casa Lovato
Balsameria Casa Lovato. A project born out of Pietro Lovato's love for his homeland, a vital brand, proud of its roots.
2012
2017
Giola Smart Chairs
A brand designed to meet the needs of the market, whenever the project dictates highly competitive prices, without sacrificing Moving quality.
2023
Evima Wellness System
The latest brand created stems from Pietro Lovato's desire to bring greater wellbeing into people's lives thanks to his experience in the field of comfort and ergonomics.
2023
Family Brand
